Why Social Login Is
Useful For Ecommerce Store?
The number of internet
users who have account on social networks is increasing quickly; no doubt to
say that social network now is an important part of internet world. Social
networks today have a major role and a great influence to many aspects of human
life, as well as online business.
An interesting info
that 80% of American social network users prefer to connect with the brands on
Facebook and 58% of consumers are expect discounts or promotions when they
‘like’ a brand on Facebook. The above are just showing one of many facts about
the impact of social network to ecommerce.
In today’s article, we
are going to learn more about the impacts of social login & sharing feature
with ecommerce website and why ecommerce website owners should consider
integrating social login into their sites.
Social login can avoid shopping cart
disruption
The requirement to
register before making a purchase is a really big obstacle on the road to
complete a purchase of customers. Millions of dollars of revenue can lost due
to high shopping cart abandonment rates. Find the ways to eliminate cart
abandonment is important thing that every ecommerce business needs to do.
In order to remove the frictions in checkout process, there are
many ways that businesses can try. Besides offering ‘Checkout as guest’ option, using social login is also a great way to make checkout
process easier and more convenience for users. It will save a lot of time for
users, they don’t need to fill out all the form to create a new account, they
can quickly register new account with their social identities. In fact, 40% of
online consumers prefer social login over creating a new or guest account. Why
online businesses ignore social login while the advantages of it are
undeniable?
Become more relevant with social sharing
Firstly, you should
know that visitors spend average ~5.5 hours a month on social networks; they
are talking about brand, products and their shopping experience with friends.
So, by allowing visitors to post product reviews to their social networks can
drive more traffic while making you more relevant to customers who spend much
more time on social networks than on your website.
Here are some solid
facts of social sharing:
·
68% of consumers go to social networking sites to read product reviews.
·
50% or more use social networks to
share the product feedbacks, both possitive and negative.
·
59% of consumers say user-generated product reviews have a significant or good
impact on their buying behavior.
Increase key metrics
Interestingly, social
login and social sharing features can have a dramatic impact on how long
consumers stay on your site, let’s look at these stats below:
Average time on site:
·
5 minutes:
average time of consumers who cannot comment or share using their social
identities.
·
11 minutes 35 seconds: average time of consumers who share content using social
login.
·
15 minutes 35 seconds: average time of consumers who comment using social login.
Average number of page
views:
·
4 page views:
consumers who cannot comment or share using their social identities.
·
11 page views: consumers who share content using social login.
·
11 page views: consumers who comment using social login.
Conclusion:
Using social login and social sharing not only help to
simplifying registration and reduce shopping cart abandonment rates, but also
helps to provide additional data, such as birthdays, gender, and interests,
that can be used to create a more relevant experience when visitors come back.
An additional tip, if you want to integrate social login into your Magento
website, consider using Magento
social login extension. This is a very good extension from
CMSmart team.
Read more:
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