Five Digital Trends For Online Retailers In The Next Five Years
Owning a casual browse in-store and providing customers an average and unimpressive shopping experience are entirely out-of-date in our today digital era. When accessing such websites, it seems like you turn back to the first years of 21th century. We are in 2016, era of information technology explosion, retailers should forget all the old ones, now, it is the time of one-click purchases, super-fast delivery in a multi-sensory and awesome shopping experience. According to the report of Ovum and Criteo’s Future of Ecommerce, we summarize FIVE biggest digital trends for retail in the very next FIVE years:
1. Shopping as an immersive experience
With the development of virtual and augmented reality, in the near future, with the strong supports from high technology, we will be able to build on the likes of Ikea’s AR app and Dior Eyes VR, create experiences both at home and in-store that blur the lines between the digital and physical world. An intrinsic benefit for the consumer, of course, will never be ignored. Customers will be convinced by the feature of trying before we buy, practical issues are resolved.
2. Brands know where you live
The convenience of Uber or Deliveroo makes people familiar with giving away their location, it is the think that all smart retailers need to catch and utilize. By monitoring what visitors are browsing through algorithms, each brand will able to collect the information about where visitors are doing it, meaning timely and finally ultra-targeted marketing will be sent directly to their mobiles. And in turn, those visitors will be beneficial by receiving a reminder or even an offer to make the purchase long after they have left the shop.
3. Pop-ups are here to stay
In the last several years, a British magazine posted an article with the title “Pop-up stores are out of date?” as the portent for the cool of retail formula appearing in this early 2000s. However, regardless of those bad signs, the major brands such as Dior, Louis Vuitton, and Tommy Hilfiger still trust this type of purchasing. Therefore, it’s time for retailers to learn their success to utilize physical space to maximize resources and build awareness. Let’s taking advantages of temporary and causing curious feature of pop-ups to raise long-term revenue.
Read more how to Avoid The Pop-Up Issue on Magento Website.
4. Mobile-first for advertising
Just in America, the average time one person uses for his smart phone calculated is 4.7 hours. Experts predicted that in the next three years, value of the mobile commerce market in particular will be nearly triple to £17.2 billion. From those data, it comes as no surprise that global mobile advertising revenues, from $22.64 billion, can reach the impressive number of $63.94 billion right in 2019. Until now, most of this revenue source comes from basic mobile web advertising and in the future, it will develop and be integrated into messaging platforms. Thanks to that fact, that consumers interact directly to brand is not too strange for everyone, even it may be quickly become a trend. Retailers will be benefited from that type of in-app advertising, but benefits always go along with responsibility of improving service and delivery. Therefore, there is no doubt that customer satisfaction will be at the higher level, higher standard.
5. The rise of digital assistants.
If at this moment, you think that digital assistants like Siri and Cortana are not too necessary and you also do not like them much, in the near future, you will soon recognize their important role. it is not exaggerated because they support consumers to find exactly what they are looking for even when they are still not sure about those products by rejecting the wrong sizes or products that might be impossible to be purchased. However, privacy is always the problems every users concern about; in this case, the tool like GSMA’s Mobile Connect will be highly recommended. It provides the features allowing users to control how much data they share. It is predicted to be more popular in the future.
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