Top three best Magento Extension on Cmsmart

If you are using or intend to use Magento as your ecommerce platform, welcome to be a part of crowded community with millions users. Probably, Magento is the most solid e-Commerce platform around. The big such as Nike, Bazaar or MotherCare also trust Magento for their ecommerce website. The list of Magento extensions seems to be endless and to simplify, in this article, we will focus on top three bestMagento Extension on Cmsmart.

Responsive Magento One step checkout Extension

In fact, checkout process of an ecommerce website is the most crucial part to get right, the key factor that decides whether your sale revenue can increase or not. Implementing Magento one step checkout extension is actually a great way to prevent customers from leaving your site and keep them engaged. Instead of requiring customers to direct to different pages just to fill in forms, this extension will streamline whole checkout process by let all information is filled out just in one single page (reducing 6 complex steps in the default checkout process into just one step). From the survey we did by asking people who has been using this Magento extension, the results collected revealed that the conversion rate on their sites has been improved at least 25%. Customers always highly appreciate the simplicity in the site they are visiting. Moreover, this Magento extension also brings your site unique interface and suitable for all website. Remember: ask for less, customers will buy more.

MORE DETAILS – LIVE DEMO

Magento Online Product Designer Extension

This extension is the effective and powerful tool for any printing companies/stores working with T-shirts, Pillows, Business cards, etc. It is so easy for web owner to integrate into Magento platform. The tasks of managing font, text, image become so simple and customers can design printing products by themselves as their wishes. No need to much specialized knowledge about information technology, all your customers needs are ideas and creativity, that’s enough. Our Magento extension will help your site offer customers A to Z web to print solution, shorten the gap between buyers and sellers. When the interactions are more and more, you can achieve a lot of loyal clients for your business. Keep in mind that loyal clients are the key success factors for the development and success of any business owners.

MORE DETAILS – LIVE DEMO

Magento Ajax Cart Pro

The most interesting feature of this Magento extension is customers still can shop without waiting for the pages to be refreshed. There is a fact that default Magento is not optimized for online shops; therefore, the weakness is in add-to-cart process, it requires shoppers to reload the page when they have any actions like adding, editing or removing products from their cart. Time consuming, too complicated and annoying shoppers! With Magento Ajax Cart Pro, shoppers can add, edit, remove and forget reloading step. Only when applying this Magento extension, do you realize that your site will reach a higher level of user experience, simpler and more friendly in comparison to competitors. Moreover, with added animation effects, you can make visitors love your site at the first sight  when they see products fly to Mini cart or My cart link. Is it interesting?

MORE DETAILS – LIVE DEMO

Read more:

• Magento Mega Menu Extension
• Magento Order Upload Extension
• Magento Color Swatch Extension With Zoom

The state of mobile marketing 2016

Mobile trend is not a new trend in eCommerce; it has grown rapidly in recent years. And in 2016, there are no sign shows that it will slow down but still increasing quickly. The impact and influence of mobile has made significant changes in the game of online business, the online businesses today need to change and adapt with this trend. They need to have the specific strategies for mobile users and they need to determine that now Mobile is a major game.

In this article, we are looking at how audiences use and interact with their smartphones and tablets to browse, access, and consume online content. Once again, you will understand why ecommerce businesses today should focus on mobile audience.

Mobile is now the leading digital platform

According to comScrore’s 2015 US Mobile App Report, digital media time has grown 50 per cent in the past two years, with more than three-fourths of this growth directly attributed to mobile.

• Activity on smartphones and tablets accounts for 62% of total digital media time.
• App alone represents the majority of digital media time at 54%.

Big sites increase their share

SimilarWeb data reveals that over the last 18 months, the world’s two biggest sites for traffic have witnessed a higher mobile web share compared to desktop visits.

While you must take into account the nature and content of these sites, as both search engines and social media are particularly well suited to smartphone browsing, the need to adopt mobile marketing strategies on Google and Facebook is paramount.

What about search engine behavior?

More than half of visits to both Google and Yahoo now come from mobile, with Bing also increasing its share over the past year. But despite this growth, SimilarWeb has found visit duration is actually going down for the main search engines.

Optimizing content on search

The main search engines may well have seen duration times go down, but Google and Bing actually managed to increase the number of pages mobile users visited.

Along with search engines recognizing the need to optimist pages for mobile devices, SimilarWeb says this could also explain why bounce rates have increased, as users can now view more content in less time.

Mobile app usage

A report by Flurry revealed that overall app usage grew by 58 per cent in 2015. The categories that enjoyed the most success were:

However, data from SimilarWeb shows current installs for search engine apps decreased between Dec 14 – Feb 15 and Dec 15 – Feb 16. Again, this could be because of better optimization on mobile browsers.

Read More

• Optimize Website for Mobile Users – What we should pay attention?
• Ecommerce Merchants and 3 Common Mobile Commerce Mistakes
• Optimizing Website for Mobile: 8 Things You Should Considers
• Tips to improve mobile engagement for Ecommerce Site
• Why Mobile Ecommerce Important?

Mobile friendly website, is it necessary for your business?

At this moment, if you still keep the question “Mobile friendly website, is it necessary for business?“, let’s see the percentage ratio below to find the answer for yourself:

– 74% visitors will turn back to your site again if it is mobile friendly

– 61% visitors will leave your site immediately if it is not mobile friendly

– 67% visitors will become your customers if your site is mobile friendly

So, what is the fact? Your customers are going to mobile! You need a mobile-friendly website because:

1. It is what customer want and expect from you

Visitors feel tired and are fed up with sitting front of desktops or laptops, they want to access your site when they are on the go with mobile devices on their hand. However, one problem appearing is mobile phone screen is smaller than desktop and it will distort visuals on regular websites. A suggestion for you is applying a responsive website because it is able to recognize the device being used and automatically resize itself accordingly for optimal viewing.

2. Don’t have mobile friendly website, Google may penalize you

Why this giant penalize you? If your site is not mobile friendly, it means less people access, Google will recognize that and be tend to not display it as a legitimate search result. The goal of Google is increasing search traffic including both mobile and desktop traffic, they will never want to display a website with half of results displayed are useless to mobile users. That makes sense?

3. You will lose competitive advantages

You can say that there still are a lot of people using desktop to access your site, customers do not ditch their computers, laptop, etc. , we totally agree, but the amount of mobile users is high enough for you to start considering. Let’s satisfy your beloved customers with fast loading pages, easy navigation, and a streamlined site with great content and great products. So, there is no reason for Google to ignore you.

So, if you ask me again ” Is it necessary to have a mobile friendly website?”, my answer is yes, it will also improve your organic search amount. Moreover, I want to recommend you a product on Cmsmart that can support you to have a mobile friendly site called Magento Mobile Theme. Here are some wonderful features:

– completely compatible with any smart phones such as: Iphone, Galaxy, etc.

– easily customizing this template in backend to suitable features of your website

– Optimizing user menu with drop-down list

– multi-google font to choose in backend

More details – Live demo

Read more:

• Responsive Magento One Step Checkout Extension
• Magento Mega Menu Extension
• One page checkout for Virtuemart

Why Social Login Is Useful For Ecommerce Store?

The number of internet users who have account on social networks is increasing quickly; no doubt to say that social network now is an important part of internet world. Social networks today have a major role and a great influence to many aspects of human life, as well as online business.

An interesting info that 80% of American social network users prefer to connect with the brands on Facebook and 58% of consumers are expect discounts or promotions when they ‘like’ a brand on Facebook. The above are just showing one of many facts about the impact of social network to ecommerce.

In today’s article, we are going to learn more about the impacts of social login & sharing feature with ecommerce website and why ecommerce website owners should consider integrating social login into their sites.

Social login can avoid shopping cart disruption

The requirement to register before making a purchase is a really big obstacle on the road to complete a purchase of customers. Millions of dollars of revenue can lost due to high shopping cart abandonment rates. Find the ways to eliminate cart abandonment is important thing that every ecommerce business needs to do.

In order to remove the frictions in checkout process, there are many ways that businesses can try. Besides offering ‘Checkout as guest’ option, using social login is also a great way to make checkout process easier and more convenience for users. It will save a lot of time for users, they don’t need to fill out all the form to create a new account, they can quickly register new account with their social identities. In fact, 40% of online consumers prefer social login over creating a new or guest account. Why online businesses ignore social login while the advantages of it are undeniable?

Become more relevant with social sharing

Firstly, you should know that visitors spend average ~5.5 hours a month on social networks; they are talking about brand, products and their shopping experience with friends. So, by allowing visitors to post product reviews to their social networks can drive more traffic while making you more relevant to customers who spend much more time on social networks than on your website.

Here are some solid facts of social sharing:

·         68% of consumers go to social networking sites to read product reviews.

·         50% or more use social networks to share the product feedbacks, both possitive and negative.

·         59% of consumers say user-generated product reviews have a significant or good impact on their buying behavior.

Increase key metrics

Interestingly, social login and social sharing features can have a dramatic impact on how long consumers stay on your site, let’s look at these stats below:

Average time on site:

·         5 minutes: average time of consumers who cannot comment or share using their social identities.

·         11 minutes 35 seconds: average time of consumers who share content using social login.

·         15 minutes 35 seconds: average time of consumers who comment using social login.

Average number of page views:

·         4 page views: consumers who cannot comment or share using their social identities.

·         11 page views: consumers who share content using social login.

·         11 page views: consumers who comment using social login.

Conclusion:

Using social login and social sharing not only help to simplifying registration and reduce shopping cart abandonment rates, but also helps to provide additional data, such as birthdays, gender, and interests, that can be used to create a more relevant experience when visitors come back. An additional tip, if you want to integrate social login into your Magento website, consider using Magento social login extension. This is a very good extension from CMSmart team.

Read more:

·         5 Essential Tips for Selling Product on Ecommerce Website

How Magento One Step Checkout can improve your checkout

5 big predicted trends for Ecommerce product videos in 2016

It is in 2016 and if we said that Ecommerce product videos is a must have item for a lot of online business, it is not exaggerated. When most of visitors complain that they are fed up with the images with full of boring text, smart marketers start to recognize the impression and excitement  that videos can benefit their online business. According to the recent study, 73% of top 100 online retailers in the world own videos on their product pages as the powerful weapon to make them being unique among the crowd. The list mentioned below is all about the five big video trend in 2016:

1. Product video curation and video creation will become the friend

The advantage of product video curation is sharing engaging product videos by using readily available content from social media. Curation will filter videos from social media in terms of relevance, quality and type, the final target is finding the content giving the most eloquent and complete information about one product. So, both big brands and retailers should make use of curation to complement their video assets as well as offer clients more versatile and engaging content. If you do not have any video materials but you still desire to use videos? That’s ok, curated videos are available for you. In 2016, video curation will play an prettily important role in supporting shoppers to have aggregated product photos and reviews from social channels.

2. More UGC videos

A study of Comscore reveals that the percentage change of brand engagement is up to 28% when both brand and user-generated video content are reached by customers. An important factor that contributes to this success is UGC, especially with the Millennial generation, 85% of this generation agree that UGC on websites influences strongly their purchases. In this 2016, we will observe more than that, aggregating UGC from Instagram and other photo-sharing platforms will become the big trend.

3. With video galleries, product page will reach a higher level.

There is a fact that online shopping is so convenient but easy to get bored and attracted. Let’s stimulate your clients’ curiosity by adding multiple product videos on your product pages. More videos means customers can understand more about your product, you can persuade them buying your products through those video. With video galleries, you are holding a promising future on your hands.

4. Not hiding product videos below the fold

From the first appearance, there have been quite a lot of experiments was conducted with the common topic on how product videos are featured on ecommerce sites. All the methods and place have been tried, at conspicuous placement with large loop videos or at product details page with several product videos, they are buried deeply in those page to create the convenience for clients when exploring each product.

In this 2016, it is expected that  the tastes of customers will change once again, they prefer to see videos placed prominently above the fold on the product pages. When not only big companies but also retailers put more faith on the power and the influence of videos on engaging and converting shoppers, videos will take a really prominent estate on the product pages.

5. Videos will reach mobile users

At this time, to exist in this fiercely competitive environment, every retailers know that they need to take a place in mobile segmentation. Mobile commerce is the next important step in the evolution of digital commerce. Therefore, it is so crucial to optimize all elements on the product pages, product videos are not exceptional.
Read more interesting new HERE

Five Digital Trends For Online Retailers In The Next Five Years

Owning a casual browse in-store and providing customers an average and unimpressive shopping experience are entirely out-of-date in our today digital era. When accessing such websites, it seems like you turn back to the first years of 21^th century. We are in 2016, era of information technology explosion, retailers should forget all the old ones, now, it is the time of one-click purchases, super-fast delivery in a multi-sensory and awesome shopping experience. According to the report of Ovum and Criteo’s Future of Ecommerce, we summarize FIVE biggest digital trends for retail in the very next FIVE years:

1. Shopping as an immersive experience

With the development of virtual and augmented reality, in the near future, with the strong supports from high technology, we will be able to build on the likes of Ikea’s AR app and Dior Eyes VR, create experiences both at home and in-store that blur the lines between the digital and physical world. An intrinsic benefit for the consumer, of course, will never be ignored. Customers will be convinced by the feature of trying before we buy, practical issues are resolved.

2. Brands know where you live

The convenience of Uber or Deliveroo makes people familiar with giving away their location, it is the think that all smart retailers need to catch and utilize. By monitoring what visitors are browsing through algorithms, each brand will able to collect the information about where visitors are doing it, meaning timely and finally ultra-targeted marketing will be sent directly to their mobiles. And in turn, those visitors will be beneficial by receiving a reminder or even an offer to make the purchase long after they have left the shop.

3. Pop-ups are here to stay

In the last several years, a British magazine posted an article with the title “Pop-up stores are out of date?” as the portent for the cool of retail formula appearing in this early 2000s. However, regardless of those bad signs, the major brands such as Dior, Louis Vuitton, and Tommy Hilfiger still trust this type of purchasing. Therefore, it’s time for retailers to learn their success to utilize physical space to maximize resources and build awareness. Let’s taking advantages of temporary and causing curious feature of pop-ups to raise long-term revenue.

Read more how to Avoid The Pop-Up Issue on Magento Website.

4. Mobile-first for advertising

Just in America, the average time one person uses for his smart phone calculated is 4.7 hours. Experts predicted that in the next three years, value of the mobile commerce market in particular will be nearly triple to £17.2 billion. From those data, it comes as no surprise that global mobile advertising revenues, from $22.64 billion, can reach the impressive number of $63.94 billion right in 2019. Until now, most of this revenue source comes from basic mobile web advertising and in the future, it will develop and be integrated into messaging platforms. Thanks to that fact, that consumers interact directly to brand is not too strange for everyone, even it may be quickly become a trend. Retailers will be benefited from that type of in-app advertising, but benefits always go along with responsibility of improving service and delivery. Therefore, there is no doubt that customer satisfaction will be at the higher level, higher standard.

Read more Tips to improve mobile engagement for Ecommerce Site.

5. The rise of digital assistants.

If at this moment, you think that digital assistants like Siri and Cortana are not too necessary and you also do not like them much, in the near future, you will soon recognize their important role. it is not exaggerated because they support consumers to find exactly what they are looking for even when they are still not sure about those products by rejecting the wrong sizes or products that might be impossible to be purchased. However, privacy is always the problems every users concern about; in this case, the tool like GSMA’s Mobile Connect will be highly recommended. It provides the features allowing users to control how much data they share. It is predicted to be more popular in the future.

Read more:

• Product Videos – Powerful Marketing Tool for Ecommerce Business
• Promote a New Product: 7 Effective Ways To Do
• How To Improve The Speed Of Your Magento Website
• How To Create A Good Shopping Cart For Your Ecommerce Site
• 5 Best Magento Menu Extensions On MarketPlace